Gone are the days when mobile apps are only for multinational companies such as Toyota, CNN, BBC, Bank of America etc. Nowadays, businesses, even small and mid-size ones are buying into the mobile trend due to the understanding that an effective mobile strategy involves more than just a mobile friendly website.

In this Era of technology awareness and advancement it is safe to say technology has made the entire world easily accessible and its also right at our fingertips. Technology empowers us, unites us and informs us that’s why so many businesses work tirelessly to establish an online presence through the use of digital presence in the form of standard websites, blogs and social media outlets. However that has gone a notch higher with more and more businesses now using mobile apps.

Over a decade ago, the mere thought of potential and current customers relating with an establishment via a cellphone’s screen would have been branded insane and outrageous but thanks to technology, people are always glued to their mobile devices thus giving businesses the chance to capitalize on that to their own gain.

The use of mobile apps for your business could be the deciding factor that pushes an individual to choose your business over the guys across the street. The apps that a business makes are more likely an extension of its products unlike app shops, whose apps are their products therefore it provides a more efficient means to deliver goods and services.


Below are the benefits of your business having its own mobile app:

1. Customer Engagement

The good thing about your business having a mobile app is that it gives you the potential to engage with your customers in real-time by location and complete with profile location. If it is properly done, you can turn those engaged customers into revenue generating customers.

2. Customer Service and Support

This makes it simpler and more efficient for your customers to get in touch with your establishment and also offer them tools to make their life easier while making use of your products or services.

3. Direct Marketing Channel

Mobile apps carry out many functions including providing general info, prices, booking forms, search features, user accounts, messengers, news feeds and much more. Through the apps, all the information you want to pass across to your customers including special sales and promotions is right at their fingertips. With the help of push notifications, you’ll get even closer to a direct interaction and can easily remind customers about your products and services whenever its suitable.

4. Customer Value

Through mobile apps, you can digitalize the loyalty programs you have in place by making it possible for customers to collect their rewards through your mobile apps thus paving way for more downloads and more return customers.

5. Brand Building and Recognition

A mobile app for your business contributes immensely to your brand awareness, building and recognition.

Brand: with a mobile app, you can do whatever you want with it; make it stylish, hip, functional, shocking or informative. The main target is to create a mobile app that has features customers will love and at the same time is well branded and beautifully designed.

Recognition: the more often you can get customers involved with your mobile app, the more recognition your products or services will continue to receive therefore customers will be inclined to buy them. Effective frequency (Advertising): as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

6. Stand Out From Competitors

With mobile app in your business, you can make a significant stride ahead of your competitors. If your business has a mobile app and the competition don’t have, you’ll quickly get noticed it and if potential customers are trying to make their choice between your business and others down the street it would be an added advantage for you.

7. Cultivate Customer Loyalty

Another important reason for a mobile app in your business is customer loyalty. We slowly lose our impact on customers due to the immense amount of advertising surrounding us all rather the focus should be on making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service.

If you have decided to own a business mobile app, you can do this via the following two options:

1. Hire an app development agency or bring your in-house app development team on board OR

2. Use one of the fantastic mobile app builders like Como, BuildFire or AppsBuilder to build your own mobile app without having to worry about coding and technicalities.

In conclusion, a mobile app propels you to think of creative ways to capture your existing or potential customers’ attention, enhance your offerings, entice people to buy and make life easier for your customers thereby making you reap the results. A mobile app is fast becoming a standard component of an establishment therefore the choice you make on whether to go for it or not will most likely go a long way in determining the extent of success recorded in your business.

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